10 Branding Lessons from Barbara Corcoran

Premiered: 2021-07-13
Length: 36 minutes
Categories: Branding, Keynotes

Branding may be the single most important key to success in today’s highly competitive world of commerce. Barbara Corcoran is known for having built the most successful real estate brand in New York City, and now she reveals easy to follow tips on how she does it: how to create an image much bigger than reality; how to use the press to get free publicity; how to turn yourself into the go-to expert in your field. Barbara shares her personal advice, insights and anecdotes on creating a powerful brand.

Profile image

Barbara Corcoran

Real Estate Mogul/Business Expert

The Corcoran Group

Barbara Corcoran

Real Estate Mogul/Business Expert

The Corcoran Group

Barbara Corcoran's credits include straight D's in high school and college and 20 jobs by the time she turned 23. It was her next job that would make her one of the most successful entrepreneurs in the country: She borrowed $1,000 and quit her job as a waitress to start a tiny real estate company in New York City. The Corcoran Group, the largest and best-known brand in the brokerage business, building the largest and best-known brand in the business.nnCorcoran is the author of the best seller “Shark Tales: How I Turned $1,000 into a Billion Dollar Business!” and host of top business podcast “Business Unusual with Barbara Corcoran.”

Website: https://www.barbaracorcoran.com/